5 articles worth reading about videos

If you're interested in adding videos to your marketing mix and make them successful, I've compiled this list of blog posts that will give you some good ideas, from the types of video you can create to how you can make them go viral.

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When is an explainer video right for my business?

Explainer videos, like their name indicate, are designed to explain something. Probably the most popular type of video created by businesses, to explain how their products work for example. The article gives some good examples and explain when these videos can be created.

3 ways Video scribing benefits your business

I love scribing videos - you know when you see a hand drawing a cartoon in front of you, illustrating a story. This is short article, easy to read for a short introduction to scribing.

Consumers Say Product Videos are ‘Perfect’ for Mobile Viewing

It makes sense, with the number of smartphones on the market now and faster connections, watching videos on a small screen is becoming more popular than reading. This article is a short report extracted from a survey on the matter.

The 5 Characteristics of a Successful Business Video

The title says it all, so read on to understand what makes a great business video.

The key to video & viral marketing

Wouldn't it be nice if your video went viral and was sent all over the internet? Read this article to understand the anatomy of a viral video. And if you have a lot of time to kill, read this much longer article from Tim Ferris on how to create viral videos - inspired by his book trailer.