Have you ever been to a restaurant only to regret getting a table there because the service was so bad? You'd think friendly service would be the first priority of a restaurant, yet I am so often surprised and frustrated by the poor quality of service we get, so I'm sure it happens to you too.
If I was a restaurant owner, I would make sure that my staff is friendly - patrons are what keep restaurants afloat so they should come first and be treated well. That would be my number one priority. Or Maybe number two, after food safety and hygiene of course.
I just don't understand that business owners can forget so easily how important it is to keep clients happy. It is obvious for restaurants, but the same applies for other businesses, especially the ones who offer services more than products.
So the question is, where does customer satisfaction rank in your priorities? And more importantly, how do you measure it?
Technology now makes it possible to send endless surveys to customers, and we all received these questionnaires when coming back from a hotel, plane trip or conference. Surveys are good, but I would say they're just the starting point.
To me, the success factor for ensuring customer satisfaction is to build within your business a customer oriented mindset.
In every work that you do, across all teams, you should always have your customer in mind. It's not just the customer service team having to be friendly on the phone, it's also the accounting team finding new ways to simplify procedures for customers, or top management sending regular communications to show that they care.
If I was a restaurant owner, I would make sure that my staff is friendly - patrons are what keep restaurants afloat so they should come first and be treated well. That would be my number one priority. Or Maybe number two, after food safety and hygiene of course.
I just don't understand that business owners can forget so easily how important it is to keep clients happy. It is obvious for restaurants, but the same applies for other businesses, especially the ones who offer services more than products.
So the question is, where does customer satisfaction rank in your priorities? And more importantly, how do you measure it?
Technology now makes it possible to send endless surveys to customers, and we all received these questionnaires when coming back from a hotel, plane trip or conference. Surveys are good, but I would say they're just the starting point.
To me, the success factor for ensuring customer satisfaction is to build within your business a customer oriented mindset.
In every work that you do, across all teams, you should always have your customer in mind. It's not just the customer service team having to be friendly on the phone, it's also the accounting team finding new ways to simplify procedures for customers, or top management sending regular communications to show that they care.
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