5 reasons why you should send a promotional calendar to your clients

It is probably that time of the year when you are planning for your Christmas cards and corporate gifts. Actually, if you are not planning them yet, get moving because these things take time to get prepared and comes first of January it's too late to send them! One option you need to consider is to create a customized calendar as a gift.



photo credit: Seattle Roll via photo pin cc

Here are my five reasons why I think you should send a promotional calendar to your clients.

1. You will give something useful to your clients. Even with all the digital calendars available today on our computers and smartphones, I remain convinced that nothing beats a printed calendar. They are just practical, easy to use and versatile. At work I actually have a desktop calendar on the windowsill, an A5 calendar under my mousepad, a large calendar on the wall and a credit card format calendar taped on my screen. I use calendars to plan upcoming events, keep track of staff holiday, plan trips and deliveries or just remember what date it is.


2. You will get huge exposure. I work in a very large company and we have a lot of offices. When I walk through the building, I cannot help but notice all the calendars displayed on the walls or on the desks. When you think about it, given their visual nature, calendars are always "exposed". You might send your calendar to one person, but it will be seen by many more people in their office. And finally, calendars are designed to last for a year, so you are guaranteed one full year of exposure. Now tell me, do you get the same results when you send a nice pen or a notepad?


3. You will get free advertising space. Your calendars should first and foremost be beautiful and useful, but if you choose to, you can use them to get your message across, to showcase your products, to remind people of events you attend and to strengthen your brand.


4. You will be loved. At my previous company, we used to send very large wall calendars to our clients every year, with beautiful pictures of Switzerland. People really loved them and expected to receive them each year, to the point where they would even send us a letter to ask for their calendar.


5. Your competition will do it if you don't. You might not see the value in promotional calendars, but this argument alone should be enough to convince you: your competitors are probably already sending calendars to your clients and prospects. Most people have a calendar in their office but they usually don't buy them: they keep the one they receive, so make sure it's yours!

Finally, I'd like to add that calendars come in all shapes and sizes, fitting most budgets.

Question: Do you think calendars are outdated?